SA Co. has traveled quite the road to get to where we are today. Thomas DeSernia is the company’s Founder and CEO and, more importantly, the heart and soul behind the brand that has managed to challenge the fishing norms and push the limits in the fishing apparel business. SA Co. has quickly grown into a multimillion dollar company that is on track to shatter every fishing industry record. But how has this happened? How did SA Co. become the “it” brand of fishing clothes and fishing shirts that it is today?